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Modern Catalan Tapas + Chops

Mercat a la Planxa is a modern interpretation of timeless Catalan traditions. Located on Michigan Avenue, Mercat offers an authentic dining experience that combines fresh meats and produce with the energetic spirit of a Barcelona market. The interiors boast bright, rich fabrics and weathered mosaic tiles, accented by dynamic sculptural furniture and distinctive art murals.

Chicago native, Chef Jose Garces, fuses age-old flavors from Spain’s Catalan region with a modern signature twist. The inspired menu offers diners the chance to experience the rich culture of Barcelona, whether they’re savoring small plates, distinctive steaks, or sampling from Mercat’s extensive cava, sangria, and wine or bar selections.

Mercat a la Planxa combines the best of both the old and new worlds, bringing a Catalan aesthetic to the heart of Chicago.

Mercat a la Planxa

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Executive Chef

Jose Garces

Since opening his first restaurant, Amada, in 2005, Chef Jose Garces has emerged as an enormous talent and one of the nation’s most gifted young chefs.  He has opened six additional restaurants, in both Philadelphia and Chicago;  authored a stunning cookbook, Latin Evolution (Lake Isle Press, September 2008);  won the James Beard Foundation’s prestigious “Best Chef Mid-Atlantic” award 2009;  appeared on Food Network’s Iron Chef America;  and won the most recent season of The Next Iron Chef, making him one of just six chefs in the country to hold the prestigious title of Iron Chef America.

“These past few years have been an amazing time in my life,” says Chef Garces.  “I have experienced a tremendous amount of personal and professional growth, and I feel incredibly lucky that I’m able to make a career out of doing the things that I love.”

Garces’ Philadelphia restaurants form his eponymous Garces Restaurant Group.  He is owner and executive chef of each, and they are all counted among the city’s best: Amada, an authentic Andalusian tapas bar;  Tinto, a wine bar and restaurant inspired by the Basque region of Northern Spain and Southern France;  Distrito, a spirited celebration of the vibrant culture and cuisine of Mexico City;  Chifa, a Latin-Asian restaurant named after the Peruvian eateries of the same name; Village Whiskey, a classic American bar with more than 80 whiskies and world-class bar snacks;  and Garces Trading Company, a gourmet market and cafe.  Other Philadelphia projects in the works for 2010 include:  JG Domestic, a restaurant in the Cira Center serving artisanal American food and drink;  Frohman’s Wursthaus, a fun beers-and-bratwursts joint;  and Guapos Tacos, a Mexican food truck.

Chef Garces is also the executive chef at Chicago’s much-praised Catalan restaurant Mercat a la Planxa, where he works in collaboration with Sage Restaurant Group.  Both Distrito and Mercat were named to Esquire magazine’s list of “20 Best New Restaurants, 2008.”

“Growing from chef to chef-owner to restaurateur has been an incredible thrill,” says Chef Garces, “but once I’ve completed these upcoming projects, it will be time to relax and enjoy everything that I have worked so hard to build.”

In addition to his successful restaurant ventures, Chef Garces found time to write his first cookbook, Latin Evolution (Lake Isle Press, September 2008).  The book contains modern recipes through which Chef Garces provides authoritative, much-needed context for the newly ubiquitous flavors and cooking styles of Spain, Mexico and much of South America, exploring the history of these cuisines even as he shapes their future.

“As a chef,” he writes in the introduction, “my constant challenge is to find the possibilities that new ingredients and techniques offer, while honoring what has come before. My mantra is simple: ‘authentic’ and ‘innovative’ are not contradictory.  This recipe collection is a highly personal mix of my family history, culinary training and personal creativity.  That’s how my cuisine evolved.”

Chef Garces won the most recent season of Food Network’s The Next Iron Chef, a fierce competition between 10 top chefs, and is now appearing on the 2010 season of Iron Chef America.  As in his other television appearances, he was relaxed and amicable, able to easily explain his method while executing top-notch culinary marvels.  His photogenic presence and ease onscreen make him a natural choice for such roles, and a compelling voice for America’s thriving Latin food movement.

An American chef born to Ecuadorian parents and raised in Chicago, Chef Garces began his culinary training in the kitchen of his paternal grandmother.  In developing his personal cooking style, something he says is an ongoing pursuit, Garces spent years perfecting different cuisines in top-rated professional kitchens.

“I’ve been privileged to work with some of the finest chefs in America and Spain,” says Chef Garces, “but my passion for cooking comes from my early memories of preparing meals for my family with Mamita Amada.  Even when I was a child, I was drawn to the joy of cooking a great meal.  I have always loved the way that food can transform a person’s whole outlook and really make their day.”

Today, that young man from Chicago is known for his wide smile and educational approach to food.  Garces has been featured on top TV shows and in prestigious publications such as:  Today Show, Nightline, The New York Times, Travel & Leisure, Conde Nast Traveler, Bon Appetit, Food & Wine and Wall Street Journal.

General Manager Food & Beverage

Steven J. Serdar

Steven Serdar, an industry veteran and Chicago native with more than 20 years experience in hospitality and fine dining management, responsible for all operations, including staffing, training, sales and marketing for Mercat a la Planxa. Before his appointment to Sage Restaurant Group’s Management team, Serdar owned and operated his own upscale steak house, Steven’s Restaurant, an 8,000 square foot establishment that he built from the ground up. Prior to his own project, he served as General Manager of Lake Park Bistro, in Milwaukee, WI, where he over saw all aspects of the multi-million dollar-grossing restaurant. His resume includes many notable stints at prominent restaurants and hotels; including: Director of Operations, Carlucci Hospitality Group; Sales Manager, Wyndham Northwest Chicago and Food and Beverage Director for Hyatt Hotels Corporation. Serdar enjoys riding his Harley Davidson, fishing with his family and golf.

Chef de Cuisine

Cory Morris

Chef Morris was born in Salt Lake City, Utah, and showed an interest in cooking from a very young age. Growing up, his earliest culinary memories were cooking dinner for his siblings so they could avoid store bought, pre-packaged meals while his parents we busy working. Chef Morris began his culinary career in 2000 as an assistant to the chef at the fine dining restaurant Mariposa in Park City, Utah. In 2004, Morris was appointed executive chef of Red Rock Grille, and later as chef of The Club at Spanish Peak in Big Sky, Montana, where he created seasonal menus and utilized local, organic ingredients. Morris eventually moved to Chicago, where he was named sous chef at Mercat a la Planxa when it opened in early 2008 under the direction of Executive Chef Jose Garces and Chef de Cuisine Michael Fiorello. Now, as chef de cuisine, Morris enjoys adding a modern spin to Catalan classics. Chef Morris’s approach to food is derived from his travels through Spain, France, and the United States, as well as the industry luminaries he has worked alongside, including chefs Jose Garces and Joyce Goldstein. He believes that food is meant not only for consumption but to excite the palate and create memories. In his spare time, Chef Morris enjoys cycling and exploring different cultures through Chicago’s diverse neighborhoods and their food.

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